In this age and era of the internet, doing business has
become easy and fast. This has become a major avenue as millions of people have
access to the internet everyday. Developing an e-commerce site is therefore one
of the most important things to consider for every business owner. The online
shops have been able to bring down the boundaries that limited the businesses
and now one can reach a big number of people each day but this is only possible
with proper planning.
When designing this site however, numerous factors need to
consideration. This will help to make your e-shop easily accessible and
interesting thus attracting the audience as they search for their desired
items. Developing the e-commerce website requires a critical thinking and one
must think of what customers are interested in instead of catering for his or
her own desires. Think like a customer or just consider what it is that you
look for in e-commerce websites whenever you are looking for different
products. With this in mind, it will be easy to develop a site that caters for
your customers’ needs with greater satisfaction.
What to consider when designing the e-commerce site
Security
Every customer visiting your site needs assurance that his
or her private information is secure through encryption. SSL or Secure Sockets
Layer is the most commonly used form of security for e-commerce and uses
encryption protocol to protect all the customer information during the
transmission over the internet. The e-commerce sites must guarantee the
security of the customers’ credit cards among other things.
Design A Site That Matches With Your Products And
Services
Your e-commerce site must have its own unique identity and
this is only possible if your site matches with the products, you have to
offer. This will mean using the appropriate images and colors that are closely
associated with what your site promises the visitors. For example, if your site
sells computers and computer products, it will be unwise to use shoes or toys
as your images as these do not relate in any way. Likewise, a site offering
real estate services will look odd if you use toy images, as these are not
coherent with each other.
Make Use Of Easy Navigation Tools
Customers would like to locate their products with ease. The
only guarantee for this is if you make the navigation tools easy to use. You
can do this by designing friendly search tools that helps your customers to
find whatever they want without consuming a lot of time. You can have your
navigation tools positioned somewhere the customers will locate it easily and
clearly. It is also important to consider including refined search options in
your e-commerce site to help your customers to narrow down their search for
more precision.
Image Source: Nettisivut
Use High Quality Images
Research has shown that images have a way of catching
people’s imaginations more than anything else catches. For this reason, your
product images should be clear and appealing to capture the attention of your
clients easily.
Give clear product price
Every user visiting your e-commerce site want to know how
much the product of interest will cost them without going round in circles. You
can enhance this option by showing the customers the discount percentages they
are getting by buying products from your online shop. You can also give product
description here to help the clients understand your products more.
While writing this article I found some helpful information
about Ammattitaitoista
nettisivujen suunnittelua at http://www.arcologodesign.fi/
